10 Tools to Help You Create Shareworthy Content

Creating content that your readers will feel compelled to share on social media is crucial to reaching a wider audience.
Nevertheless, content marketers can sometimes overlook the importance of this kind of organic exposure when putting together a strategy to gain visibility.

This is mainly because sharing is out of their hands. No matter what tactics you use, you can never bank on a certain number of readers liking, tweeting, or posting a link to your latest article. What you can do, however, is everything in your power to ensure that the content is as share-worthy as possible.

One of the main objectives for any content team is to ensure that readers are so captivated by what they are reading that they can’t help but think: “Hey, you know who else would love to read this? Everyone who follows me on Twitter and all of my Facebook friends!”

To make this happen, you’ll first need to come up with a topic that is interesting and extremely relevant to your readers. You can even forget about getting someone to click on a headline that doesn’t speak to them personally, let alone share it.

Then, you’ll need to create content that is insightful and engaging. You don’t just want to provide information that your readers haven’t already read a dozen times before, but you want to do it in a way that makes them genuinely enjoy reading the piece.

Easy, right?

Digital marketers and content specialists would disagree. There’s no paint-by-numbers approach to creating share-worthy content.

While the combined experience of skilled content strategists and writers can get you close to this goal, it’s an excellent idea to do some research into various tools and mechanisms that can assist them.

Or, you can just read the rest of this article. Because we’ve done the research for you.

Here are ten tools you can use to make sure your content has a solid shot at going viral.

1. Text Optimizer

Text Optimizer is a multi-purpose semantic research tool that allows you to discover various angles of your target topic.

The tool applies semantic analysis to Google’s search result pages and extracts underlying concepts and entities helping you come up with new topics as well as expand your existing content to make it more in-depth.

Text Optimizer also has a “Content Ideas” section that generates the list of popular questions on any topic. This is yet another helpful content ideation tool to use.

2. Blog Topic Generator

Hubspot’s Blog Topic Generator is a free tool that allows you to enter up to five nouns that act as topic themes and then automatically generates blog titles based on what you’ve provided.

While you may not copy the titles exactly as provided, the topics will go a long way to help you rethink your current approach to content creation.

It may even break you out of a creative rut that’s hurting your ability to engage the audience.

3. WebCeo

WebCEO’s Keyword Research tool has long been the go-to tool for keyword research.

With WebCEO, you can find which keywords your competitors are using to generate organic traffic. Simply by entering your core keyword or keyword string, you get access to hundreds of suggestions that can easily become content ideas.

Using this sort feature, you’ll be able to easily discover less competitive, yet popular keywords to target in your content creation process.

If you take content marketing seriously, we wholeheartedly recommend delving into everything WebCEO has to offer.

4. SE Ranking

SE Ranking’s Competitive Research feature allows you to clearly see which content drives the most clicks to your competitors’ sites.

It is a great way to understand which topics resonate with your audience as well as how to format your content to appeal to them.

Don’t just try to evaluate your competitors’ success though: Instead use these reports to get a better feel of your target audience and how to write better content to stand out in your niche.

5. Pocket

If you’re responsible for conceptualizing or writing share-worthy content, you’re going to need to stay on top of your game.

One of the best ways to hone your skills is by regularly consuming top-quality content. Not only does reading make you a better writer, but it also keeps you in touch with content creation trends and keeps you inspired to do your best work.

But sadly, there are only so many hours in a day, and finding time to read content that you stumble across organically isn’t always possible.

Enter Pocket – a content saving and curation app that lets you compile everything you want to read and watch, keeping it in an organized space for whenever you’re ready to enjoy it.

Say goodbye to clumsy bookmark management or whatever outdated methods you used to “save something for later.” Keeping yourself up-to-date and inspired doesn’t get much easier than with Pocket.

6. Headline Analyzer

Is it necessary to mention the importance of writing an attention-grabbing headline again?

Yes, it is.

Your headline is the first thing every single reader (or potential reader) is going to see of your content. If it doesn’t make them want to click or continue reading, all the effort you poured into writing the piece itself was wasted.

Obviously, an experienced writer is going to be knowledgeable enough in this area to come up with a sufficiently compelling headline. But it never hurts doing a bit of extra analysis in this area.

AM Institute’s Headline Analyzer tool assesses the headline and gives it a score based on its Emotional Marketing Value (EMV).

Based on a proprietary formula developed by the institute, a content specialist can instantly see the headline’s overall effectiveness expressed as a percentage.

The tool goes even further by also allocating a helpful descriptive term to your headline, indicating the type of emotional response the reader is likely to have when reading it.

7. Pinterest

There are several reasons why you should be using infographics and other visual elements in your content.

If you’re creating a data-driven piece of content that can be expressed in visual format, seriously consider creating something that is far more share-worthy than a traditional article.

As any decent graphic designer will tell you, however, converting a complex set of concepts into an engaging graphical element is no easy task.

Fortunately, Pinterest is a fantastic resource for inspiration. Simply searching for any topic and including the search term “infographic” in the search term yields thousands of well-curated results.

There are some brilliant designers out there creating highly engaging, share-worthy infographics. Head over to Pinterest and have a look at what they’re creating. You’re sure to come away with a bunch of excellent ideas.

Optin Monster offers a detailed guide on how to turn infographics into lead magnets in case you are looking for more ways to utilize your visual content.

8. Invideo

Following on from our point about the importance of using visuals to make content more share-worthy, let’s not forget that videos tend to be shared a lot.

InVideo is a web-based app that’s been designed specifically to enable people without graphic design skills to create professional videos for a variety of uses.

From beautiful slideshow videos that entice your audience to engage with your content, to original social media stories, InVideo makes the entire process simple, fast, and affordable.

Invideo’s selection of premade visual elements means that its learning curve is minimal and massively reduces the effort and cost required to create share-worthy content.

9. Survey Anyplace

If you are really willing to create content that resonates with your readers, why not ask them what they would like to read?

Survey Anyplace is a feature-rich surveying platform allowing you to create all kinds of surveys from assessment to content marketing polls and quizzes.

Create a multiple-choice survey asking your readers to rate your content ideas based on how interested they are in reading an article on each topic.

You can also let them submit their own ideas.

Colorlib offers a good list of quiz plugins that are easy to integrate with your WordPress blog.

10. Namify

If you are at the very start of your content marketing journey and still looking for a brand name to publish your content on, Namify is your go-to tool.

What I like about the tool is that it is free but more importantly, it is highly inspirational.

I get inspired and motivated by simply scrolling through their name suggestions.

Conclusion

Creating share-worthy content doesn’t just come down to hiring the right people for the job.

While expertise alone does help with creating captivating content, it’s vital that content strategists and writers arm themselves with tools that help with the various elements that drive virality.

Many companies have tapped into this need, providing their teams with information and functionality that’s critical to maximizing the chances of seeing content shared by readers.

By combining these tools and ensuring that skilled content teams are mentally prepared for the challenge, site owners are certain to see spikes in their organic traffic stats.

About the Author

Ann Smarty is the Brand and Community manager at InternetMarketingNinjas.com as well as the founder of ViralContentBee.com. Ann has been into Internet Marketing for more than a decade, she is the former Editor-in-Chief of Search Engine Journal and contributor to prominent search and social blogs including Small Biz Trends and Mashable. Ann is also the frequent speaker at Pubcon and the host of regular Twitter chats #vcbuzz and #myblogu.