Top 5 Tools for Rebranding Your Company Website

For a successful online business, branding is an essential aspect to consider. It transforms your business from a commodity found anywhere on the market into something special that only you can offer.

Lucky for you, there are many apps and tools that can help your business thrive, scale up and improve its online presence, thus beating the competition. Now, you can go on this road alone or with your design and marketing team, or you can try out an agency ready to help you build a strong online brand to reach new customer retention peaks.

Keep reading to find five tools and apps ready to help you rebrand in a matter of days.

1. Google Analytics

Google Analytics is one of those essential tools for online businesses that want to grow and change as time progresses. Analyze your business data in a single place by using Google’s tools. Knowing what you’re dealing with makes for smarter decisions. This web analytics tool gives you insights into online performance and website performance.

Use data analytics to your advantage and create customer profiles to gain insights into your existing and ideal client behavior. Thus, you will be able to provide your current and future customers with a more personalized experience once you rebrand, just like Designrush recommends.

Branding or rebranding a business imposes risks. Knowing those risks help you handle eventual setbacks and mitigate those threats. Additionally, you can better understand your users and your business website and check how your marketing and content efforts are going.

Use the data Google puts at your disposal to come up with an insightful business rebranding process. You can implement an efficient strategy with higher chances of success, meaning it leads to more visitors and prospective buyers.

In short, Google Analytics allows you to do the following:

• Understand user behavior
• Track online traffic
• Customize your content and marketing strategies
• Improve your online advertising
• Improve your SEO
• Find a target audience…. And more.

2. SEMRush

Knowing your competitors and what they do to attract customers is essential to good business. That’s why you need tools capable of giving you an overview of your market position concerning competitors.

SEMRush is helpful software for any business looking to scale its operations. It allows you to run social media, pay-per-click, SEO, and marketing campaigns. Let’s learn about some benefits of using SEMRush:

• Understanding your website performance
• Understanding your competition
• Keeping and improving traffic
• Finding valuable keywords to use on landing pages and content
• Earning high-quality backlinks
• Creating PPC campaigns
• Improving content marketing efforts
• Analyzing and tracking social media awareness and effectiveness.

What SEMRush can do for your rebranding efforts specifically is: offer key data on competitors and their paid and search strategies, keyword and link building suggestions for content improvements, and generate site audits with critical issues your team can work on to improve the website and, ultimately, your brand reach.

Your business can benefit from SEMRush by improving search engine results and website performance. It’s essential in position tracking, site audits, on-page SEO, social media tracking and posting, brand monitoring, and link building. There are many tools for you to try out. If you like some more than others, use them to fortify your brand and reach new customer retention peaks.

3. Wix

Wix allows you to create a website from scratch and customize your branding to match your business. Use the free templates and tools at your disposal to customize your new site to suit your business.

Ensure your new identifiers stand out and represent you. Your audience should know what your brand is about at first sight. Keep a unified design from your landing page to your homepage, blog posts, or marketing campaigns.

Website creation is no impossible feature now for small businesses. Wix allows you to start from scratch with over 500 templates you can personalize using the drag-and-drop editor. And, because all user categories matter, the websites that come out of Wix are optimized for mobile screens.

Use existing fonts or make your own, add scroll effects or media galleries to show off your products and services, or use advanced design animations to bring your site to life. Wix even has some SEO tools meant to increase organic traffic and an app market where you can choose from hundreds of tools ready to power your new website.

Velo by Wix allows you to build your advanced web applications. Create custom interactions or functionalities that make your website stand out with JavaScript and Wix APIs. And rest assured you’re always safe because the tool has SSL web security protection, 2-step verification, and website security monitoring. It’s much easier to rebrand your business and get new target demographics with an up-to-date website.

4. Canva

Canva graphic design tool is a must-have for anyone looking to spiff up their visuals. The online tool is preloaded with templates you can use anytime you need a creativity boost. In the context of branding and rebranding, it’s useful for web design and visual details like logos or banners.

Canva gives you and your marketing team a quick and efficient design option where you get simple and effective results without the need for extensive graphic design skills or experience. Use Canva on your desktop or mobile for convenience.

Make a new logo in a matter of minutes and start the much-needed rebranding your business requires. Canva has many logo templates to choose from, plus a handy editor to personalize your visuals. Change colors, file sizes, and text to fit your visual identity and diversify your branding kit portfolio.

In short, the benefits of Canva include, but are not limited to:

• Creating wireframes
• Using templates to quickly create size-specific content
• Ready to use elements, graphics, and icons
• User-friendly interface
• Free stock imagery access
• Free design templates.

5. Hootsuite

You can’t have a complete rehaul of your business branding without a strong social media marketing strategy. Once you have all your visuals and content ready, you must figure out an extensive social media strategy to promote said changes and upgrades.

Hootsuite allows you to create, schedule, and publish content on various social media channels. Of course, you can also manage said content from one dashboard. It simplifies the process considerably by bringing everything you scheduled on one screen.

Hootsuite maximizes the impact of your social media campaigns by providing data in real-time. In the context of brand building or rebuilding, it facilitates disseminating your new voice, looks, and feel. Basically, it allows your new and improved business to connect to existing and new users and build relationships with clients and customers.

Apart from social marketing, Hootsuite combines a human touch with the key points of conversational AI to provide a customer messaging platform that saves your team time. You can easily view what your customers talk about on social media in a single dashboard, making it easier to understand their wants and needs. Ultimately, it improves your relationship with your current and future customers, improving your market brand image.

Conclusions

Rebranding can mean a lot of work which, by extension, means much time spent on new marketing and redesign projects. The tools presented in this article are essential to building a brand from the ground up, and you can use them in conjunction with many other free or paid tools and apps found online.

Once your new business branding is complete, work on improving your customer base by automating your ad campaigns and delivering effective messages to customer bases.

About the Author

Matt McGowan is a marketing specialist and business writer, currently based in Sydney. He has a degree in marketing with over 7 years of experience in company management through the latest technology trends.