There are both substitute and complementary products that have dozens of features you will not find in Google Analytics.

UTM Editor allows you to quickly and efficiently generate tagged links to your campaign – both individually and serially.

With Google Analytics, you can track the growth of the site, the effectiveness of advertising campaigns, watch the demand for content from users, analyze the target audience, conversion, the number of conversions from social networks and the quality of optimization for mobile devices.

When people talk about web analytics, you immediately think of Google Analytics. But there is life beyond Google Analytics.

With the progress of innovation, smartphones and tablets have captured the imagination of users across the globe in such a manner that any website which does not cater to the requirements of these devices is considered outdated. Your website might be attracting huge traffic on computer web browsers, but unless it does so on tablets […]

The collection, analysis and measurement of the web data to understand and optimize the web usage utilizing the reports hence generated. Web Analytics is a multipurpose tool which can be used for measuring the web traffic, perform market research, to enhance the impact a website has on the visitors and also to measure the impact […]