Marketing your products or services to a group of people using electronic mail services is called Email Marketing. Email Marketing reduces the delay a business would have in interacting with potential and current clients. It is meant to develop trust, loyalty and brand awareness among people. Email marketing is essential for a business to get […]

In Email Marketing, testing and correcting the coding of the email you design is one of the most important steps. It helps the marketing team to ensure better conversion and click through rates. Testing is highly recommended especially if you have coded the mail yourself. This step is often skipped by many email marketers and […]