Find The Right Instagram Tools to Use for Social Media Marketing

In today’s digital world, Instagram has become a staple social media platform for every marketer trying to build an audience. With more than 1 billion monthly active users on the internet, it’s safe to say that almost everyone has their own mobile device registered to this social network.
This is great news for businesses that want to reach a broader market. Having a solid social presence, especially on Instagram, will help you connect with diverse audiences in every part of this world.

Since platforms like Instagram heavily relies on visual content to appeal to the audience, getting compelling images is nothing but a critical approach. When you make content that hooks everyone’s attention, it’d be easier for you to deliver important messages to your audience.
You can also create engaging content like social media videos, GIFs, and more. These visual content formats are easy to digest even at first glance. Hence, allowing your audience to get to know your brand better.

However, making excellent visual content isn’t the only method to succeed. You need to consider the work behind running a social campaign, which most of the time will determine whether you can deliver the message to the right audience at the right time.

To help you manage your social media campaign well, here are the top seven Instagram marketing tools you should know.

1. Iconosquare

Iconosquare is one of the most popular Instagram tools on the market. This platform allows you to schedule every content on both Facebook and Instagram at the same time. You can also monitor the analytics, including engagement, click, impression, and more.

With Iconosquare, you’re able to check and track your analytics in real-time. So, you won’t miss any single measurement that will help you plan for the next campaign. The analytics also allow you to decide whether your current campaign has achieved success by knowing the statistic number from the dashboard.

Besides, you can track your competitors’ content and compare it with your own campaign right away. Spying on other content strategies will help you make and recreate content that people would love to see.

The downside of this Instagram tool is the limited social media that you can integrate with. Moreover, scheduling too much content can often cause a glitch in the tool itself.

2. Buffer

You can schedule social content in advance with Buffer. This Instagram tool allows you to find and make insightful content as well as publish it to your account in a short time. You’re able to schedule content ahead of time, which gives you more time to edit and revise your content if something goes wrong.

If you run a small business or are self-employed, having Buffer will significantly help your work by simplifying the process of uploading content day-to-day.

With Buffer, you’re able to integrate with different social media platforms, including Instagram, Facebook, Twitter, and LinkedIn. The diverse integration allows you to save time in producing and publishing content to multiple social accounts.

Not to mention that you can monitor and track your content performance once published from this platform. This allows you to regularly check if the current strategy works well or not.

Since Buffer has a comparably greater feature than common Instagram tools, it also has a slightly higher price. However, you can manage up to 25 accounts within a month.

3. Social Pilot

Social Pilot is another excellent Instagram tool on this list. It has a variety of features that you can easily perform in the very first place. The interface is also beginner-friendly, so you don’t need to worry about learning the app first before running your campaign.

This tool has also been integrated with Canva, a popular graphic design platform. It allows you to find and make beautiful Instagram content easily. Social Pilot will then schedule the post after you’ve finished creating content with Canva.

Some of Social Pilot’s features include scheduling up to 500 posts at once and publishing content directly to the destination social platform. Once the post is live, you can track its engagement right from your dashboard.

That way, you will find when someone leaves a comment on your post quickly and check the profile of those who interact with the content. Discovering these things allows you to build and connect with your target audience pretty easily.

4. Agorapulse

Agorapulse is a bit different compared to some Instagram tools on this list. It’s a social media scheduling platform while also a CRM tool to help you generate leads at all once.

With Agorapulse, you can schedule your content ahead of time. You will be exposed to statistical numbers that show every account making any interaction with you. That way, you can monitor and precisely distinguish who your current followers are and the new leads.

You can separate the information and keep important notes on the report provided by this platform. So, when you come across the content again in the future, you will quickly recognize the note you left before.

However, since Agorapulse acts as both a CRM and social media marketing tool, you may find it hard to adapt to the platform if you are a beginner. You will need to learn how to navigate the app and perform an action.

5. Hootsuite

Hootsuite is a bit similar to Buffer. It allows you to post your Instagram content right away from this platform. So, you don’t need to sign in and republish the content to different social media platforms back and forth.

With Hootsuite, you can curate content easily, allowing you to make content that hooks attention right from the start. This tool helps you schedule and publish content on Instagram and multiple social media platforms. In short, Hootsuite is a single tool you need to manage different social networks for your campaigns.

Moreover, you can track the statistics right from your dashboard. The number shown is in real-time, so you will discover the peak hours of your content become popular. This allows you to plan and schedule the following campaign at the right time.

6. Sendible

Sendible is a great social media marketing tool that allows you to publish and schedule posts on multiple social networks at the same time, including Instagram. With Sendible, you can respond to any interaction with your content.

For example, if someone leaves a comment on your post, you can quickly reply and send them messages right from your Sendible dashboard.

When you’ve got plenty of comments, it’d be harder to monitor them one by one from your social account, right? In this case, Sendible helps you check the most relevant comment left on your post and ensures you get notifications every here and there.

What’s more, Sendible also helps you track the post engagement in real-time. You can then analyze the content impression to make a strategic move for your next campaign.

7. Kicksta

Kicksta is another popular Instagram tool that allows you to post, schedule, and analyze statistics directly from the dashboard. Unlike similar social media marketing tools on this list, Kicksta helps you find competitors and who’s following them quickly.

With this feature, you can set a strategy to analyze what types of content people would love from a brand like you. You’re also able to discover the right audience while doing so. This is what makes Kicksta different from any Instagram marketing tool.

Since this platform uses AI, you can automatically engage with like-minded people or those who share an interest in your business. You won’t spend much time researching for the right market and learning what to make for your content strategy.

Moreover, you can make an Instagram content calendar with Kicksta. The editorial plan is important for social media managers. That’s why having everything set up can significantly help time to publish content directly on the platform. With Kicksta, you can rest assured to have your content calendar ready to use.

Takeaway

Instagram is one of the biggest social media platforms worldwide. With so many people registered to this platform, having an Instagram marketing strategy is mandatory for every marketer.

However, social media marketing strategy isn’t all just about finding and creating content. Publishing content is time-consuming when running a campaign, especially if you have multiple social media accounts for your business. That’s why having Instagram marketing tools can help you save time and effectively post the content at the right time. You can start creating content from an Explainer Video Company Breadnbeyond to improve your marketing strategy or use infographics from Milkwhale to enhance your weekly content. Goodluck!

About the Author

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).