15 Free and Paid Sources for Email Templates
Creating email templates from scratch takes several complex steps. It can get quite challenging to build new designs every time you want to send a new email. To make things easy for you, there are several online resources that offer free and premium email templates. These platforms facilitate the marketers to focus on their business growth rather than investing time and resources for email templates.
Let’s take a look at some of the best sources for email templates.
Free sources
First of all, we will look at the free options.
1. HubSpot
HubSpot Marketing Hub gives the users access to a huge range of email templates. The best part of these templates is that you can use them without any HTML or CSS coding. Just integrate them in your HubSpot account and you are good to go. With this tool, you get free as well as paid plans according to your requirements. You can request for a demo of the premium products and then decide whether you wish to buy or not.
2. Litmus
If you are looking for Litmus-tested email templates, this is the best option for you. You only need to create a Litmus account to access these templates for free. You get templates related to account management, ecommerce, and marketing. They are available for free to all users.
3. ConvertKit
Sign up for a ConvertKit account and you will be able to get a variety of email templates at your disposal (for free). You can select from the free and pro subscription. If you are in the education sector, ConvertKit is an ideal tool for you. It is user-friendly and offers all the features required for automation, sign-up forms, and third-party integrations. Marketers who want to up their email marketing game can definitely count on ConvertKit for their requirements.
4. ZURB
With ZURB, you will get five responsive email templates for free. These templates are tested for flawless rendering across diverse email clients and you will be able to check these results on their website. The designs look good on all the popular email clients, barring Outlook’s outdated versions. A separate CSS stylesheet and HTML file are also included in the template kit so that you can easily edit the emails. Note that if you want to add new visuals to the newsletter template, you must create another folder and upload it only after compressing it with CSS stylesheet.
5. Flodesk
Flodesk offers a free trial for 30 days without any restrictions. After 30 days, you will have to pay $38 per month. There are a huge number of email templates available in their library. Alternatively, you can also create an email template from scratch in their intuitive email builder. What takes hours to design on those complicated Adobe software programs, Flodesk does in minutes. It is totally worth the price you pay. If you want to save money and resources on email template production, try out Flodesk. This tool works wonders for ecommerce websites.
6. 99designs
99designs offers 45 free email templates that are well suited for newsletters, promotional messages, and personalized responses. These templates are completely responsive and compatible with the popular email clients. In the days ahead, 99designs will be one of the most powerful platforms for designers and small businesses alike. Apart from the template library, you can even take a look at their insightful business blog and designer blog for inspiration.
7. Moosend
Besides an easy-to-use drag-and-drop editor, Moosend comes with 70 templates. Moosend allows the marketers to connect their ecommerce site and maintain all the subscriber information at one place. You can use Moosend for free for the first 30 days. Upgrade to pro status for $9/month if you want to keep using it further.
8. Campaign Monitor
Welcome emails, newsletters, promotional templates — You name it and Campaign Monitor has it. You can connect your website or ecommerce platform with Campaign Monitor and execute the entire email marketing strategy. It is available for free for 30 days and the premium plan starts at $9 per month.
9. MailerLite
Are you looking for fresh email designs that will help you stand out? MailerLite has the best templates for you. Along with email templates, you also get landing pages, registration forms, and pop-ups. According to your expertise, you can use an HTML editor or drag-and-drop tool to design the templates to suit your brand guidelines. It also comes with A/B testing tools that will let you send out emails that bring the best results.
10. EmailOctopus
EmailOctopus has a series of 11 free templates that you can use for diverse industries. The email design is created in such a way that it would look good for product launches, stories, and many other marketing purposes. You can add CTAs according to your preferences. WYSIWYG editor can be used to make changes to these templates. You don’t have to worry about the rendering of these emails as they are tested with the help of Litmus.
11. Bee
Bee is an extensively used email template tool that offers more than a thousand free templates. Besides, it also has tools through which you can create your own emails. They offer a free 14-day trial after which you can start at $15 per month with the Pro Freelancer plan. Other plans include Pro Team, Pro Agency, Pro Enterprise, and Pro Nonprofit.
12. Mailchimp
If you ask me about one of the most reliable email template sources, I would vote for Mailchimp. It is a robust marketing platform suitable for small and large businesses. Apart from pre-made templates, it also comes with automation, landing pages, and functionality to edit the HTML templates. There are over 100 designs available in the tool. If you want to customize your emails, you can download the Email Blueprints and do so.
Paid sources
Now, we will look at the two paid sources that offer flawless email templates.
13. Email Uplers
Email Uplers is an email design and coding agency that offers the entire range of services starting from campaign management to automation. It is the most cost-effective way to get pixel-perfect email templates for your business. Whether you are looking for a simple HTML email or interactive email with gamification, Email Uplers can help you out with their expertise. Besides, they are a certified ESP partner if you are looking for professional adept at Marketo, Salesforce Marketing Cloud, Braze, Klaviyo, and Mailchimp.
14. ThemeForest
Priced at $6 to $23 per template, ThemeForest is a huge source of attractive email templates. For marketers that do not mind shelling out some bucks, it is a good choice. There are more than 460 newsletter templates available in different colors, styles, and themes. It is also possible to filter them based on the rating, price, date added, and popularity.
15. Constant Contact
Constant Contact is a classic ESP for non-profit organizations. It provides templates that will help non-profits in bringing donations and enlightening people about their mission. There are many templates for you to choose from. It can be integrated with your business social media profiles too. The basic subscription plan is available at $9.99 per month while the pro version is priced at $45 per month.
Wrapping Up
Of course, there are many other tools and platforms that offer you email templates. We have included the most coveted ones in this list. So, the next time you are confused about how to create your email campaign, you know exactly where to search for.
About the Author
Disha Bhatt (Dave) is Sr. Content Specialist at Email Uplers, one of the fastest growing email design and coding companies specializes in crafting professional email templates, PSD to HTML email conversion and free HTML email templates in addition to providing email automation, campaign management, and data integration & migration services.
