How to Boost Your WordPress Site and Business with Uptime Monitoring
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How to Boost Your WordPress Site and Business with Uptime Monitoring
As online competition gets tougher, businesses must ensure that their websites not only well built but are also well maintained. An active and reliable website not only affects the reputation of the brand in the online realm but is also extremely crucial for today’s businesses to survive and succeed.
However, these nuts and bolts are often overlooked by many website owners. Rapid traffic load, errors in coding structure, web server issues – there are tons of technical issues, which can affect the performance of your website anytime.
Thus, it is imperative for website owners to identify and resolve these issues before they escalate.
Check out this infographic as we discuss what uptime monitoring is, and why an uptime monitoring service is highly essential for businesses running on WordPress.
What is Uptime Monitoring?
Uptime is considered a measurement of a website’s health.
When referring to a network, uptime is defined in terms of the availability and reliability of servers and devices, or by domain and website availability.
Hence, uptime monitoring provides insights into how available the WordPress website is to visitors.
Most of the time, availability is displayed in percentage.
An availability of 95% measured over the course of the day means the website was functional and available for exactly 1,368 minutes (22.8 hours) on that particular day.
However, while 95% uptime may seem a decent grade, it’s actually terrible.
95% uptime actually means that 5% of the time, website visitors were not able to reach the site – the browser will display something similar to ‘Host Unreachable’.
This can directly translate into lost sales, and indirectly translate into a poor impression of the website and business.
If an unavailable website is the first impression on a visitor, they may never come back again.
Why Use Uptime Monitoring?
As stated earlier, uptime monitoring helps website owners to identify technical issues as soon as they arise.
Having a reliable host and someone who can respond to downtime and fix issues by using an uptime monitoring service to get you as near to 100% uptime as possible is very important.
Here are the most important reasons why uptime monitoring should be a priority if you’re running a business website on WordPress:
1. Protect Your Business’ Reputation
Regardless of the kind of business website you have, it will always be the extension of your business in the online realm.
That’s why you need to protect your website constantly.
With over 2 billion Internet users nowadays, the brand image of your business largely depends on the customer experience you provide through your website.
2. Prevent Loss of Sales
Frequent downtime issues can lead to lost sales. In fact, research from Akamai technologies found that 47% of consumers become impatient if a web page takes longer than 2 seconds to load and 14% will move to another site for shopping.
It indicates that if your site is loading slow or becomes unavailable, it drives away the potential customers of your business and hence impacts your revenues.
A good example of how a few hours of downtime can make a significant dent in your sales is the crash of the Amazon website in 2007.
It lasted for roughly two hours but cost them a whopping £3 million in revenue.
3. Stay Competitive in Search Results Ranking
According to Google’s Distinguished Engineer Matt Cutts, if your website is down just for a day, such as your host is down or a server transfer, there shouldn’t be any negative impact to your search rankings.
However, if the downtime is extended, such as two weeks, it could have an impact on your search rankings because Google doesn’t necessarily want to send the user to a website that they know has been down, because it provides the user with a poor user experience.
4. Detect Hackers Instantly
Hackers not only can affect your server uptime, but also your brand’s reputation, customers’ experience, and sales.
If a hacker disrupts the uptime of your website by inserting malicious code then your website is sure to suffer for a long period of time.
By having a website monitoring service, you will be able to know when your website is hacked, allowing you to go in and resolve the issue immediately.
This saves you a lot of time and embarrassment from your visitors and customers.
5. Get Valuable Insights About Your Site’s Performance
In addition to notifying you of downtime or hacker issues, a website monitoring service can keep you informed of how well your website functions on a daily basis.
Many services can inform you of the following:
- How responsive your site is.
- Whether your site contains too many graphics or animated items.
- If you are within the top-10 search results on Google.
- If your website is available around the clock.
Monitoring services not only detect server and network issues as soon as they occur, but they also provide insights with performance benchmarking, alerting capabilities, detailed reporting, data visualisations and more to keep your website and network running smoothly.
What Can You Do?
For your business website to gain as much traction as possible, you need to ensure high uptime constantly.
Using uptime monitoring services are the best way to keep your WordPress website running well so you can continue to generate sales and provide a satisfying online experience to your customers.
We hope that this infographic helps you realise why uptime monitoring should be a priority within your overall strategy when using WordPress for your business.
If you want to learn more about WordPress security, performance and maintenance, visit our website – https://newtlabs.co.uk
Created & Designed by: Newt Labs newtlabs.co.uk
Also check this out: WordPress maintenance service from WP Buffs
