16 Best-in-Class WooCommerce Plugins for Your Online Store
Plugins are essential to enhance the functionality, quality, and responsiveness of WooCommerce websites. If you’re a WooCommerce store owner or a WordPress user, you’d be pretty much aware of the perks of using plugins/extensions over raw coding to grow your online store.
But when it comes to choosing the right plugin from the tens of thousands of WooCommerce plugins for WordPress, it becomes an issue.
No worries. Keep your chin up! Here’s a set of handpicked, must-have WooCommerce plugins that makes your online store more engaging and visually appealing to your target audience.
The best WooCommerce plugins to boost your online sales
WooCommerce plugins serve a variety of purposes like enhancing customer engagement, customizing your store’s checkout process, offering flexible shipping methods/payment options, creating marketing campaigns, setting up analytics, and so forth.
But however, it is always advisable to keep the number of plugins on your website as minimal as possible. Using too many plugins could result in complicated interfaces, site crashes, security breaches, weak loading speeds, and much more. A lousy plugin can even ruin your entire website.
So before starting to use a plugin, try to get in-depth knowledge about what purpose it serves and how it is used. Ensure you download the plugins from a reputable source like the WordPress plugins directory and be sure that it is compatible with the WordPress version that you use. You’d also check the plugin’s active install count, user ratings, and reviews to analyze its performance and find whether it works reasonably well. And most importantly, make it a point to remove the plugins that would no longer be used.
This article will help familiarize you with the plugins that come in handy at different stages of building your WooCommerce store. So let’s hop in!
1. Yoast SEO
Purpose
Helps optimize your content for search engines and rank higher on search results.
Overview
Being the most popular WordPress SEO plugin and having more than 5 million active installs to date, Yoast SEO would be the best pick for optimizing your WooCommerce website for search engines. It lets you set up/edit your page’s SEO title, meta description, focus keyword, permalinks, etc.
Yoast SEO will optimize your content for keywords, keyword phrases, related keywords, synonyms, and so forth. It also helps you analyze the SEO title width, keyword density, and the overall readability of your content.
Pricing
- Basic version (free)
- Premium ($89 for a single site)
Key features
Basic:
- Out-of-the-box XML sitemap functionality that lets search engines discover your web page URLs for crawling.
- Snippet editor to edit your page’s title and add a meta description.
- Snippet preview that shows how your page will look in mobile search results and desktop results.
- SEO analysis and readability checker that helps evaluate the effectiveness of your keyword optimization.
- Bulk editor to edit your website’s titles and meta descriptions in bulk.
- Set up breadcrumbs to improve your website navigation.
Advanced (Premium):
- Set up WooCommerce SEO, Local SEO, News SEO, and Video SEO.
- Redirect manager to redirect your old URLs to new URLs.
- Optimize content for synonyms and related keyphrases.
- Automatic internal linking suggestions that help improve the internal linking structure of your content.
- Social previews that show how your content will be displayed on social media platforms like Twitter and Facebook.
2. Mailchimp for WooCommerce
Purpose
Integrate with Mailchimp to implement marketing automation.
Overview
MailChimp for WooCommerce is a cost-free plugin that will enable you to connect your WooCommerce website with Mailchimp, which is one of the most popular marketing automation platforms.
In addition to letting you create different types of marketing campaigns, the plugin also helps you measure the Return on Investment (ROI) of your organization’s marketing efforts.
Pricing
Free!
Key features
- Sync your Mailchimp audience with their purchase data.
- Marketing automation to send cart abandonment emails, personalized product recommendations, post-purchase emails, etc.
- Categorize customers based on the history and frequency of their purchases.
- Pop-up forms to convert your store visitors into subscribers.
- Promo code content block to promo code to your marketing emails.
- A robust dashboard to analyze your marketing performance in detail.
3. Google Analytics Dashboard Plugin for WordPress by MonsterInsights
Purpose
Connect with Google Analytics to analyze website traffic and user behavior.
Overview
Google Analytics Dashboard Plugin for WordPress by MonsterInsights is one of the most popular Google Analytics plugins for WordPress. On enabling WooCommerce tracking, MonsterInsights will display a dashboard that shows the important WooCommerce metrics such as your store’s conversion rate, top products, total transactions, total revenue, etc.
Also, the plugin has taken the necessary steps to help make your use of Google Analytics comply with the General Data Protection Regulation (GDPR), the most extensive and comprehensive EU data privacy law.
Pricing
- Basic version (free)
- Premium plans
- Plus ($99.50/year for a single site) — Suitable for small businesses and bloggers.
- Pro ($199.50/year for 5 sites) — Appropriate for e-commerce websites.
- Agency ($399.50/year for 25 sites) — Apt for huge businesses and agencies.
Key features
Basic:
- Quick integration with Google Analytics.
- Google Analytics dashboard to view actionable analytics reports.
- Accurate tracking of outbound links.
- IP anonymization to protect the identity of your users.
- Enable/disable different types of tracking.
Advanced (Premium):
- Enhanced Google Analytics tracking for your WooCommerce store.
- EU compliance addon for ensuring compliance with GDPR and other data privacy laws.
- Easy tracking of file downloads.
- Scroll tracking to analyze how your users scroll through your website.
- Google Adsense ads tracking.
- Custom reports creation.
- Accelerated Mobile Pages (AMP) tracking.
4. PayPal Express Checkout Payment Gateway for WooCommerce
Purpose
Securely accept payments online.
Overview
PayPal Express Checkout Payment Gateway for WooCommerce allows you to accept credit card payments and PayPal payments through PayPal secure payment gateway.
Using this plugin, you can ensure that the customers will not be redirected to an external payment service. The plugin enables your consumers to complete payments right from the cart page.
Pricing
- Basic version (free)
- Premium ($59 for a single site)
Key features
Basic:
- Make payments with a minimum number of clicks.
- Supports payment using either credit cards or PayPal money.
- Complete order from the cart page.
- Customize user-facing elements.
- Skip order review page for quicker checkout.
Advanced (Premium):
- Add the “Express PayPal Checkout” option on your WooCommerce product page for faster checkout.
- Implements partial or full refunds.
- Apply customizations to payment method name, logo, banner, button style, etc.
- Invoice prefix to identify store order.
5. Discount Rules for WooCommerce
Purpose
Set up discount pricing rules for WooCommerce products.
Overview
Discount Rules for WooCommerce allows you to define specific rules to set up dynamic pricing and various kinds of discounts for your products. It includes bulk discounts, advanced discounts, percentage discounts, product based discounts, and tiered discounts.
You could set up discounts for your products as well as product variations. And the discounts can be shown on the product page, product details page, cart, checkout page, and also in email notifications.
Pricing
- Basic version (free)
- Pro ($49/year for a single site)
Key features
Basic:
- Percentage based discounts based on product quantity, cart value, etc.
- Discounts based on the number of items added to the cart.
- Date based discounts.
- View discount tables on product pages.
- Exemption of specific products from discount rules.
Advanced (Pro):
- Fixed price discounts.
- Global discount to set up discounts for all products.
- Buy One Get One Free discounts.
- Multiple discounts for a single purchase.
- Different discounts for different product variants.
- Activate discount rules using coupon codes.
- Set up discounts based on specific categories, products, user roles, dependent products, product attributes, customers, purchase history, shipping/delivery location, etc.
- SALE Badge for discounted products.
- Show or hide the discount price.
6. YITH WooCommerce Subscription
Purpose
Enable customers to subscribe to your products or services.
Overview
The YITH WooCommerce Subscription plugin helps you make your products accessible to users on a subscription basis. You could also set up subscriptions for your videos, learning courses, podcasts, and anything else you might wish to offer to your customers through installment plans.
Pricing
- Basic version (free)
- Premium ($129.99 for a single site)
Key features
Basic:
- Add unlimited subscription plans for your WooCommerce products.
- The subscription renewal period can be set to daily or monthly.
- Customers can cancel subscriptions from their PayPal account.
- Generate automatic emails to keep customers updated on their subscription plan status.
Advanced (Premium):
- Multiple subscription options to manage a user subscribing to multiple products.
- Pause subscriptions.
7. Checkout Field Editor (Checkout Manager) for WooCommerce
Purpose
Customize the WooCommerce checkout page.
Overview
Checkout Field Editor (Checkout Manager) for WooCommerce helps customize your WooCommerce store’s checkout page. The plugin enables you to add custom checkout fields to your store. You can also edit, delete, and reorder the existing fields.
Pricing
- Basic version (free)
- Premium ($39 for a single site)
Key features
Basic:
- Addition of custom checkout fields.
- Modify default and custom fields.
- Rearrangement of fields.
- Enable/disable/remove fields.
- Quick reset to the default settings.
Advanced (Premium):
- Define rules to display checkout fields conditionally.
- Custom validator to set up custom validations using regular expressions.
- Price fields to add an additional cost to the cart total.
8. Product Import Export for WooCommerce
Purpose
Import or export WooCommerce products.
Overview
Product Import Export for WooCommerce lets you import/export WooCommerce simple products. You could also import or export other types of products including variable products on upgrading to the premium version.
Pricing
- Basic version (free)
- Premium ($69 for a single site)
Key features
Basic:
- Import/export WooCommerce simple products and download product details as a csv file.
- Bulk upload to import WooCommerce products in bulk.
- Import products with images.
- Export product data to Xls.
Advanced (Premium):
- Support for both simple and variable products.
- Import/export simple, group, external and variation products.
- Import/export product reviews.
- Export products by category.
- Several filter options for product export.
- Automatic scheduling for product import and export.
- WPML support for simple products.
9. Variation Swatches for WooCommerce
Purpose
Show product variation items in images, colors, and labels.
Overview
The Variation Swatches for WooCommerce plugin lets you display your WooCommerce product variation items in images, colors, and labels/buttons/text. The plugin also shows image swatches for variable attributes in product quick view.
Pricing
- Basic version (free)
- Pro ($49/year for a single site)
Key features
Basic:
- Color, image, label/text/button swatches for variable product attributes.
- Automatic conversion of variation dropdowns into button swatches. Also, convert button swatches into dropdowns when required.
- Setting the shape of attribute variation swatches to round or square.
- Cross sign/blur/hide for Out of Stock variation swatches.
- Size control for product page swatches.
- Change the order of product attribute variation swatches.
Advanced:
- Selectively change the size of attribute variation swatches.
- Customize variation swatches’ color, background, and border sizes.
- Border styling for variation swatches.
- Generate link for selected variation swatches.
- Conversion of attribute variations to radio buttons.
10. YITH WooCommerce Zoom Magnifier
Purpose
Add zoom effect to WooCommerce product images.
Overview
YITH WooCommerce Zoom Magnifier allows you to add a zoom effect to your WooCommerce product images. The plugin helps enlarge images when hovering over them. It also adds a product gallery slider right below the featured image.
Pricing
- Basic version (free)
- Premium ($59.99 for a single site)
Key features
Basic:
- Active zoom to magnify the product image size on mouse hover.
- Magnifier settings to configure the height/width of the zoom box, its position, image size, lens opacity, etc.
- Slider settings to activate your product thumbnail slider and customize its behavior.
- Enable/disable the zoom feature on mobile devices.
Advanced (Premium):
- Position the zoom box inside, or to the left, right, top, or bottom. The Free version allows you to place the zoom box only inside or to the right side.
- Enable/disable the zoom functionality on specific products.
11. TI WooCommerce Wishlist
Purpose
Configure wishlist to enable customers to store and keep track of their favorite products.
Overview
The TI WooCommerce Wishlist plugin creates a space where your customers could maintain a personalized collection of their desired products. The Wishlist feature is very useful as it makes your customers keep coming back for sure.
Pricing
- Basic version (free)
- Premium ($79/year for a single site)
Key features
Basic:
- Automatic removal of products from the wishlist, after it has been added to the cart.
- WooCommerce shortcode for “Add to wishlist” to place the wishlist button anywhere on the page.
- Place the wishlist button on product pages.
- Use default or custom icons for the “Add to Wishlist” button.
- Add custom CSS to style the wishlist.
- Sharing wishlist on email and other social media platforms such as Facebook, Twitter, Pinterest, Google+, WhatsApp, etc.
Advanced (Premium):
- Multiple wishlists for a single user.
- Privacy settings for wishlists.
- Follow the wishlist of another person.
- More shortcodes and widgets in addition to that included in the basic version.
12. Advanced AJAX Products Filters
Purpose
Set up “products filter” to help customers filter products based on category, colour, price, etc.
Overview
With Advanced AJAX Products Filters, you could offer your store visitors with advanced product filtering functionality. The plugin enables product filtering based on price, tags, product categories, and attributes.
Pricing
- Basic version (free)
- Premium ($44 for a single site)
Key features
Basic:
- Filtering, pagination and sorting.
- Filtering based on price, product category, tags, attribute, color, image type, etc.
- Show filters on any product pages.
- Set custom, minimum and maximum values for the price filter, and manually set values for price slider.
- Set up filter box height.
- Hide filters on mobile, tablet, or desktop.
- Availability of shortcodes.
Advanced (Premium):
- Filtering based on custom taxonomy, price ranges, sale status, sub-categories, date and stock availability.
- Min/max checkbox for price filtering.
- The slider can use strings (text) as values.
- Search box widget available.
- Show/hide selected attribute values.
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13. Custom Product Tabs for WooCommerce
Purpose
Add custom tabs to your WooCommerce store.
Overview
The Custom Product Tabs for WooCommerce is a free plugin that lets you add custom tabs to the products on your WooCommerce store. The custom tabs will be displayed on the right side of the default “Description” tab within the product pages.
Pricing
Free!
Key features
- Addition of tabs on a per-product basis.
- Edit and rearrange custom tabs.
- Create and save tabs for eventual use.
- Addition of saved tabs to multiple products.
- WPML compatible.
14. WooCommerce PDF Invoices, Packing Slips, Delivery Notes & Shipping Labels
Purpose
Generates & prints WooCommerce invoice, proforma invoices, shipping labels, dispatch labels, address labels, packing lists, pick lists, proforma invoices, credit notes, and delivery notes.
Overview
WooCommerce PDF Invoices, Packing Slips, Delivery Notes & Shipping Labels is a plugin that automatically generates all order processing documents for your WooCommerce store. It helps generate and print PDF invoices, packing lists/slips, delivery notes, and shipping labels from your WooCommerce store’s orders page.
Pricing
- Basic version (free)
- Premium ($69.00 for a single site)
Key features
Basic:
- Customize your PDF invoice, packing slip, delivery note, shipping label, and dispatch label, WooCommerce store’s name, logo, and name on email invoice.
- Generate and print PDF invoice, packing slip, delivery note, shipping label, and dispatch label.
- Bulk printing of all labels from the orders page.
- Invoice printing from the my-account page for logged-in customers.
- Download PDF invoice from the order admin page.
- Send PDF invoices to the customers via email.
- Preview of PDFs before printing.
Advanced (Premium):
- Wide variety of templates.
- Customize document templates.
- Different packing options.
- Bulk printing to print documents in bulk for selected orders.
- Customization of the return policy, invoice number, etc.
- Send order processing documents to customers via email.
- WPML compatible.
15. LiveChat – WP live chat plugin for WordPress
Purpose
Add live chat support to your WooCommerce store.
Overview
The LiveChat – WP live chat plugin for WordPress plugin adds a live chat widget to your WordPress/WooCommerce website. It enables instant, seamless communication with your store visitors and customers.
Pricing
- Starts at $16/mo per agent billed annually, or $19 month-to-month (Every plan offers a 14-day free trial.
Key features
- Multi-website live chat support to engage with audiences from multiple websites with a single LiveChat account.
- Multi-channel communications to offer live chat support across several different channels (as a chat widget on your website, Messenger, Apple Business Chat, and more).
- Integration with Facebook Messenger lets you reply to the Facebook messages right from the LiveChat app.
- Direct live chat link to invite customers to start a chat by sending a link via emails, social media, or website.
- Support for file uploads to share (send/receive) files via the LiveChat app.
- Visitor tracking to keep track of your customers’ locations, identify the page they are on, etc.
- Customization of chat widget.
- Chat ticketing for saving messages (sent by customers when you are offline) as tickets. This enables you to reply quickly when you are back online.
16. WooCommerce Multilingual – run WooCommerce with WPML
Purpose
Build multilingual WooCommerce stores, use multi-currency features, etc.
Overview
WooCommerce Multilingual – run WooCommerce with WPML helps make your WooCommerce store multilingual. The plugin enables the translation of pages, posts, custom post types, taxonomies, WooCommerce components, custom fields, menus, URLs, and all other elements of your theme.
WooCommerce Multilingual also allows your store to sell in multiple currencies. Just like enabling users to change languages, the multi-currency functionality lets them switch between different available currencies.
Pricing
The plugin is not available for free. For WooCommerce support, you need to purchase at least the WPML Multilingual CMS version which costs $79/year. Additionally, you need to pay an account renewal fee of $59/year for this version. Check out the WPML pricing plan for further information.
Key features
- Translation for all kinds of WooCommerce products — simple, variable, grouped, and external products.
- Keeps the same language even through the checkout process.
- Emails can be sent to clients and admins in their native language.
- Multi-currency feature to sell your products in different currencies.
- Compatible with the popular WooCommerce extensions listed below.
- WooCommerce Bookings
- WooCommerce Table Rate Shipping
- WooCommerce Subscriptions
- WooCommerce Product Add-ons
- WooCommerce Tab Manager
Winding up
As perhaps you may know, WooCommerce is a free, open-source plugin built on top of WordPress. But unlike other WordPress plugins, WooCommerce is more comprehensive and highly extensible.
However, WooCommerce all by itself cannot help transform a plain website into a fully-functional online store. Fortunately, there’re tons of free and premium plugins available in the WordPress and WooCommerce marketplaces that can take your store to the next level.
And you’d be aware of the fact that WooCommerce plugins have been growing tremendously in the past few years. So finding the best of the lot is something that can be quite challenging. Nevertheless, the above list gives you an overview of some of the chosen, best-in-class WooCommerce plugins that would certainly help your business hit the jackpot!
About the Author
Chethana Chandra is a Technical Content Writer keen to compose articles on E-commerce and WooCommerce. She always likes to try hands at something new and also enjoys doing anything and everything that keeps her mind upbeat.
